Present your solutions where the radio industry discusses:
New advertising formats on radioforen.de for maximum attention!
Since 2001, radioforen.de has been the central discussion platform for radio makers and enthusiasts in German-speaking countries. So far, almost 1,000,000 posts have been created by 45,000 registered users. In addition to the exchange about program developments in radio, the topics of technology and radio reception as well as music and podcasts are discussed in detail.
According to a radioforen.de user survey from December 2024, visitors are on average 45 years old and predominantly male. 33.3% work in the media sector, 31.4% of whom are allowed to make budget decisions. Interests besides radio are music (58.5%), food and drink (46.1%), technology and gadgets (45.1%), films and series (39.4%) and travel (34.7%).
Visits
Page views
Desktop
Mobile
Access figures from December 2025, source: Cloudflare Web Analytics (adjusted) | User survey from 05.-18.12.2024 with 198 participants
Price list 2026
Large Leaderboard
The classic for maximum gross reach on all pages.
- Format: Desktop 970×100 px | Mobile 320×100 px
- Placement: Homepage and all subpages, at the very top
- Branding: The leaderboard is the first thing you see when you visit the page. Even without a click, every professional in the industry perceives your brand.
- Basis: approx. 500,000 impressions per month
25% SOV*
approx. 125,000 impressionsper calendar month
50% SOV*
approx. 250,000 impressionsper calendar month
Exclusive
approx. 500,000 impressionsper calendar month
The advertising material can be delivered in the common graphic formats PNG, GIF, or JPG (color space: RGB/8-bit, color profile: sRGB IEC61966-21), also animated. For a sharper display on HiDPI screens, please submit in 2x resolution (1,940×200 px and 640×200 px).
Sticky Half Page Ad
The unmissable large area that is displayed during work.
- Format: Desktop 300×600 px
- Placement: Theme and article pages, sidebar
- Desktop targeting included: Reach the decision-makers (program directors, editors, technicians) directly at their workplace.
- Unmissable while reading: Permanent visual contact while scrolling (“sticky”). Your message accompanies the reader through the entire discussion. In specialist forums, where users often read extensive threads for several minutes, this format generates an extremely high advertising recall (“Ad Recall”).
- Basis: approx. 150,000 impressions per month
33% SOV*
approx. 50,000 impressionsper calendar month
50% SOV*
approx. 75,000 impressionsper calendar month
Exclusive
approx. 150,000 impressionsper calendar month
The advertising material can be supplied in the common graphic formats PNG, GIF or JPG (color space: RGB/8-bit, color profile: sRGB IEC61966-21), also animated. For a sharper display on HiDPI screens, please submit in 2x resolution (600×1,200 px).
In-Thread Banner
Presence at the end of every discussion, exactly when the reader is ready for something new.
- Format: Desktop 970×250 px or 970×100 px | Mobile 300×250 px
- Placement: Article pages, each below the last article
- High visibility: In a forum, the area directly below the latest post (the so-called “Last Post”) is the area with the greatest natural attention.
- Closing effect: The visitor has just finished reading the content, his eyes linger briefly – and that’s exactly where you place the message. The user is “finished” reading and ready for a new impulse. This is the perfect moment for advertising that aims at an action (e.g. “Request a demo”, “Register for the webinar now”).
- Basis: approx. 235,000 impressions per month
50% SOV*
approx. 117,500 impressionsper calendar month
Exclusive
approx. 235,000 impressionsper calendar month
The advertising material can be supplied in the common graphic formats PNG, GIF or JPG (color space: RGB/8-bit, color profile: sRGB IEC61966-21), also animated. For a sharper display on HiDPI screens, please submit in 2x resolution (1,940×500 px or 1,940×200 px and 600×500 px).
Homepage Medium Rectangle
Presence on the homepage – for the first impression.
- Format: Desktop+Mobile 300×250 px
- Placement: Homepage
- Ideal for permanent brand presence: The homepage is often the first point of contact for specialist visitors. Anyone who stands here is perceived as a relevant player in the market.
- Basis: approx. 90,000 impressions per month
50% SOV*
approx. 45,000 impressionsper calendar month
Exclusive
approx. 90,000 impressionsper calendar month
The advertising material can be supplied in the common graphic formats PNG, GIF or JPG (color space: RGB/8-bit, color profile: sRGB IEC61966-21), also animated. For a sharper display on HiDPI screens, please submit in 2x resolution (600×500 px).
Homepage Halfbanner
High prestige value at a small price on the homepage.
- Format: Desktop+Mobile 300×125 px
- Placement: Homepage
- Attractive entry-level price: Secure your place on the radioforen.de homepage for the price of less than €6 per day.
- Basis: approx. 90,000 impressions per month
50% SOV*
approx. 45,000 impressionsper calendar month
Exclusive
approx. 90,000 impressionsper calendar month
The advertising material can be supplied in the common graphic formats PNG, GIF or JPG (color space: RGB/8-bit, color profile: sRGB IEC61966-21), also animated. For a sharper display on HiDPI screens, please submit in 2x resolution (600×250 px).
Sticky Sponsored Thread (Native)
Your story in focus – immune to banner blindness.
- Format: Your text + images, links, audio and video files
- Placement: Bring your message to where the industry is discussing. With a sponsored thread on radioforen.de, you can permanently promote your products and services in the field of vision of the active community. The thread is “sticky” (pinned) above all normal discussions in the selected subforum, e.g. in the “Radioszene Deutschland” or “Professionelle Studio- und Sendertechnik” section
- Interaction: You can decide for yourself whether the comment function remains open or is deactivated (pure information post). A technical expert from a manufacturer who answers questions in the forum, for example, builds trust and loyalty.
- SEO boost: The thread remains indexed in the forum (even after the end of the booking, then only no longer pinned at the top and closed). This ensures permanent findability in search engines (at least 24 months).
- Marking: Marked as advertisement (“Anzeige”) in accordance with press law.
Initial booking
per calendar month
Extension
per calendar month
* The Share of Voice (SOV) describes your guaranteed percentage share of all advertising impressions on the respective space during the booking period.
Monthly rates: 6 months = 10% discount, 12 months = 20% discount
All prices are subject to 19% VAT. AE commission is granted. The general terms and conditions apply.