Splash Page

Your message – unmissable, exclusive and with maximum impact!

• Format: Desktop 960×720 px | Mobile 320×560 px (full-screen appearance)
• Placement: Exclusive splash page that appears on the first access to RADIOSZENE (once every 15 minutes per visitor).
• “First Impact”: No other format has this impact! Thanks to its generous design, the Splash Page offers maximum space for design and information. Your ad is the very first element that the reader perceives, even before reading the headlines. There is no distraction from other content or banners.
• Visibility: In contrast to classic banners that you can scroll past, visibility is technically guaranteed here. This ensures maximum memorability (“Ad Recall”) within the target group.

 €800 per day

+25% surcharge on days of ma Audio (WTK) publication

Sticky Large Leaderboard

Maximum presence at the top – visible at all times.

• Format: Desktop 970×140 px | Mobile 320×100 px
• Placement: Homepage and all subpages, at the very top
• Absolute Dominance: As the largest banner format in the upper viewing area, the Large Leaderboard is the first element that industry decision-makers perceive when reading RADIOSZENE. It occupies the most prestigious position on the entire website.
• Sticky Advantage: The banner is configured as “sticky” – that is, it remains fixed at the top of the screen when scrolling. While the reader consumes the messages, your advertising message remains permanently in the field of vision. This guarantees an extremely high contact time.
• Premium Branding: The combination of prominent placement and permanent visibility makes this format the ideal anchor for image campaigns, product launches or important announcements. Your brand becomes a constant companion to daily industry reading.
• Flexible SOV Model: You have the choice between maximum dominance (100% SOV) or a cost-effective entry into the duo rotation (50% SOV). This allows the campaign to be perfectly adapted to your budget and desired visibility.
• Basis: approx. 250,000 impressions per month

Header Banner

Your brand side by side with the institution of the industry.

• Format: Desktop+Mobile 468×60 px (mobile scaled)
• Placement: Homepage and all subpages, header area
• Image Transfer & Authority: The placement directly at the RADIOSZENE logo gives your advertising an “Official Partner” character. You benefit from the high level of trust and credibility of RADIOSZENE.
• Guaranteed Visibility: The header banner is located in the uppermost viewing area of the page. This ensures a reliable contact rate with every visit, whether on desktop or mobile.
• Focused Attention: The compact format makes the ad look serious and unobtrusive. It is the perfect choice for companies looking for a constant and professional presence.

 currently not available

Content Banner

In the middle of the action – Maximum attention directly in the reading flow.

• Format: Desktop 728×140 px | Mobile 320×100 px
• Placement: Homepage and all subpages, within or below the content
• High Attention: This format is perceived much more intensely than classic edge banners.
• Native Effect: Surrounded by editorial content, the ad benefits from a higher level of acceptance. It is ideal for products, services or events that require explanation and require an active action from the user (call-to-action).
• Flexible SOV Model: You have the choice between maximum dominance (100% SOV) or a cost-effective entry in the duo rotation (50% SOV). This allows the campaign to be perfectly adapted to your budget and desired visibility.
• Basis: approx. 250,000 impressions per month

Square Button

The ideal entry – Continuous industry presence for a small budget.

• Format: Desktop+Mobile: 125×125 px (mobile scaled)
• Placement: At the very top of the right sidebar on all pages (desktop) or strategically placed directly within the editorial reading flow (mobile).
• Psychological Anchor Effect (Branding): Through the constant presence of your logo in the Square Button, you can sustainably consolidate your brand in the subconscious of the reader. You become a familiar companion to daily industry reading and are immediately “Top of Mind” when a purchase decision is pending.
• Cost-Efficient Classic: This format is ideal especially for small companies, specialized service providers or consultants. It offers the opportunity to be permanently and professionally present in the direct environment of the radio elite without breaking the marketing budget.

 €250 per calendar month

Half Page Ad

The visual statement – Maximum advertising space for desktop users.

• Format: Desktop 300×600 px
• Placement: Homepage and all subpages, sidebar
• Area Dominance: The Half Page Ad is the largest format in the sidebar. It offers enough space for creative storytelling, detailed product graphics or strong visual messages that cannot be overlooked.
• B2B Focus: This format is specifically aimed at users in the workplace. It is the ideal choice for providers of professional products or services who want to reach their decision-maker target group directly.
• Premium Character: Due to its enormous size, the Half Page Ad looks particularly high-quality and exclusive.

 €600 per calendar month

Advertorial (Native)

Storytelling with impact – Your message in the “look and feel” of an editorial top story.

• Format: Your text + images, links, audio and video files
• Placement: 24 hours as a top story at the very top. After that, the advertorial moves down on the homepage.
• Maximum Credibility: The advertorial is the most effective form of brand communication. Since your content appears in the usual editorial environment, it enjoys a significantly higher level of acceptance and reading time.
• Guaranteed “Top of Mind”: Your post will be in the top position of the homepage for at least 24 hours. Every visitor who informs themselves about the latest developments in the radio industry perceives your message as the most important topic of the day.
• Sustainable SEO Effect: In contrast to time-limited campaigns, your advertorial remains permanently available in the RADIOSZENE archive. It is indexed by search engines and provides you with valuable clicks and improved visibility for relevant technical terms over months. It is also often included in Google News.
• Individual Design: Use the full range: Explain complex products, present case studies or announce events with direct call-to-action links.
• Marking: Marking as “Advertorial” in accordance with press law.

 Price on request

 Examples of advertorials

Standard job offer

The targeted approach for your personnel search in the audio market.

• Format: Text (with logo) or completely graphic
• Placement: After publication, your advertisement including company logo will be linked for at least 14 days on the homepage and all subpages.
• Long-Term Effect: In addition, your ad will remain accessible in the archive for 365 days and can be found via search engines. You can let us know at any time if you do not want any further applications and we will remove the job offer quickly and easily.
• For free: In addition to the placement on RADIOSZENE, your job advertisement will also be shared on radioforen.de and radiojobs.de, as well as various social media channels.

 € 300,-

Job offer Premium

Maximum reach & speed through editorial integration.

• All services of the standard version included.
• “News-Turbo”: Your job advertisement will also be integrated into the “look and feel” of an editorial message on the homepage.
• 100% visibility: The ad is in the top position (at the very top) for at least the first 6 hours and remains visible in the newsfeed of the homepage for a guaranteed 7 days.
• Highest attention: By integrating it into the news area, your search is perceived as a “top message from the industry.” This leads to significantly higher click rates and a faster response from applicants.
• Tip: Ideal for management positions, urgent vacancies or to strengthen your employer brand (“employer branding”).

 € 800,-